Creating Business Value

CFOs are high-level, strategic experts who optimize financial resources in a company while using those resources to achieve company goals more efficiently and effectively.

Unlike bookkeepers, controllers, and accountants whose primary functions are rear-facing, tracking and reporting on month-to-month financial performance, a CFO’s value is in forward-facing strategic finance. CFOs look to the short- and long-term future to make course adjustments that maximize company performance and value.